Saily is still one of the younger names in the travel eSIM market, but with a notable pedigree: the brand belongs to Nord Security, the Lithuanian company that runs NordVPN, one of the best-known cybersecurity products around (according to the company's own information, headquartered in Lithuania). Anyone who's used NordVPN knows the promise: privacy first, clean app design, fair prices. The question we're interested in: does Saily keep that promise as a travel eSIM provider too, and what do real users who've actually used the app on vacation have to say? We went through the current App Store, Google Play and Trustpilot data and combed through real reviews to give you an honest answer — including the critical voices that tend to be missing from glossy marketing copy.
This review is deliberately not a paid advertorial. We look at Saily the same way we look at any other travel eSIM brand: numbers first, marketing promises second. Concretely that means: how many people actually rate the app, what's the average score across three independent platforms, what do the reviews literally say, and where does it fall short in practice despite good averages. At the end there's a clear verdict on which type of traveler Saily suits — and for whom another provider is the better pick.
Is Saily legit?
Short answer: quite a bit points that way. Saily isn't some anonymous app that came out of nowhere — it's a brand of Nord Security, the same corporate group that runs NordVPN, NordPass and NordLocker and has been active in cybersecurity for years. That alone doesn't substitute for a hands-on test, but it does mean there's an established company with a reputation behind it, not a throwaway startup. The app itself backs up that impression with numbers that aren't easily faked — 4.69 ★ on the App Store from 7,313 reviews, 4.59 ★ on Google Play with 91,566 reviews and 5.000.000+ installs, plus 4.70 ★ on Trustpilot from 27,767 independent reviews. That volume of reviews across three separate platforms isn't something a handful of purchased fake reviews could explain — the base is simply too broad.
For comparison: disreputable or freshly-launched providers are often recognizable by a few hundred reviews, a suspiciously flawless 5.0 average, or a company address and legal entity that stay conveniently vague. With Saily it's the opposite: ratings visibly spread from five stars down to one, there are genuine critical voices (more on that shortly), and the corporate link to Nord Security is publicly verifiable. That combination — a large sample, visible spread, and a traceable corporate structure — is, to us, a much stronger legitimacy signal than a spotless but thinly supported five-star average.
What speaks for legitimacy: transparent discount promotions instead of hidden fees, an active and current app (version 3.46.0, as of this review on July 20, 2026), and support that, according to multiple user reports, actually responds when something goes wrong. What you should still keep in mind: like any travel eSIM, this is a data-only connection with no phone number of its own, and country coverage is, per our data, not yet as broad as market leader Airalo's. Being legitimate doesn't automatically mean "the best choice for every use case" — more on that below.
How Saily works
As with modern travel eSIMs, the purchase runs entirely through the Saily app (iOS and Android) or the web shop: pick a destination country or region, set data volume and duration, pay, receive the eSIM profile. Installation works either via QR code or, depending on the device, directly from within the app with no scanning step at all. After installation the app shows live data usage, so you can see at any time on the road exactly how much volume you have left.
The difference to many competitors: according to the provider, Saily ships a built-in ad and tracking blocker right at the network level — a feature that clearly traces back to the NordVPN heritage of the parent company. The idea: ad banners and tracking scripts get filtered on their way to your device, which potentially saves data volume and boosts privacy while traveling. That fits the general privacy focus Nord Security pursues across all its products. We couldn't independently measure this feature as part of this review, but we list it as one of the differentiating strengths, since hardly any other travel eSIM provider offers anything comparable.
Day to day, a Saily eSIM works technically like any other travel eSIM: as soon as you land in the destination country, your phone automatically registers on one of the local partner networks, provided data roaming is enabled for the Saily profile. Hotspot/tethering for a tablet or laptop is possible but shares the same data pool as the main device — Saily doesn't differ from other major providers here. Handy for frequent travelers: if your data volume runs low, you can usually top up directly in the app without installing a completely new eSIM. If you're visiting multiple countries on one trip, check in the app beforehand whether your plan is set up as a single-country or regional package — that determines whether crossing a border requires a new plan.
Real user reviews
Numbers are one thing, individual experiences another. We went through current Google Play reviews from Saily users — here's a representative cross-section, positive and critical, in the original wording (reviews were originally left in German by German-speaking users; translated here for readability):
"Very good eSIM. Very good value for money. Bought it for Tanzania and was very happy with it."
"A very good app. Very satisfied with the installation and setup. Activates right away in Turkey. Data usage is also very economical."
"Had problems downloading the eSIM. The help function first tried to assist via AI, then handed off to a support staff member. There, everything was patiently and very efficiently sorted out. Great."
"Saily keeps dropping out constantly. Simply unreliable and annoying!"
That last one isn't an isolated case, but it isn't the majority opinion either: a handful of users report dropped connections, or the app failing to automatically detect arrival in the destination country so the data connection doesn't unlock on its own — one user describes exactly this problem in Croatia, another had no working internet for their entire US trip. That matches a general pattern with travel eSIMs: activation problems are rare, but when they happen they're especially frustrating because you're stuck abroad with no fallback. The upside: several reviews explicitly praise how support responds in these cases — first an automated AI chat, then, for more complex issues, escalation to a human agent who, per one user's account, was "patient and very efficient."
Bottom line, the 91,566 Android and 7,313 iOS reviews, plus 27,767 Trustpilot reviews, paint a clearly positive overall picture (4.70 ★ average on Trustpilot), even though individual critical voices — mostly about sporadic connection issues — are real and shouldn't be swept under the rug. If you want to play it safe, activate the eSIM at home on Wi-Fi as a test before departure, same as with any provider.
Pricing & plans
Saily positions itself, per its own claims, with fair prices and regular promotions. The current plans from our provider database, sorted by price per gigabyte:
| Provider | Data | Validity | Price | €/GB | 5G | |
|---|---|---|---|---|---|---|
| Best €/GB | 20 GB | 30 days | 13,99 € | 0,70 € | — | Visit deal → |
| 20 GB | 30 days | 14,87 € | 0,74 €+6 % | — | Visit deal → | |
| 20 GB | 30 days | 17,50 € | 0,88 €+25 % | — | Visit deal → | |
| 20 GB | 30 days | 17,50 € | 0,88 €+25 % | — | Visit deal → | |
| 20 GB | 30 days | 18,37 € | 0,92 €+31 % | — | Visit deal → | |
| 10 GB | 30 days | 9,62 € | 0,96 €+38 % | — | Visit deal → | |
| 10 GB | 30 days | 9,62 € | 0,96 €+38 % | — | Visit deal → | |
| 20 GB | 30 days | 20,12 € | 1,01 €+44 % | — | Visit deal → | |
| 20 GB | 30 days | 20,12 € | 1,01 €+44 % | — | Visit deal → | |
| 20 GB | 30 days | 20,12 € | 1,01 €+44 % | — | Visit deal → |
Saily: pros and cons at a glance
Pros
- Built-in ad and tracking blocker
- Strong focus on privacy
- Fair prices, frequent promotions
- Trustworthy parent company (Nord Security)
Cons
- Country coverage not yet as broad as Airalo
- Few unlimited options
The pro side is clear: a built-in ad and tracking blocker, a tangible privacy focus, fair prices with regular promotions, and a trustworthy parent company that stands for continuity. On the con side sit two limitations that barely matter for most travelers heading to Europe, North America and the usual long-haul destinations, but can matter for frequent travelers with niche destinations: the still-narrower country coverage compared to Airalo, and the limited unlimited-plan selection.
Who is Saily worth it for?
Saily is best suited for travelers who value privacy and trust an established name from the cybersecurity world more than a pure eSIM startup. The combination of a solid App Store and Trustpilot score, fair entry prices thanks to the discount code, and the built-in ad/tracking blocker makes Saily one of the more interesting alternatives for standard destinations across Europe, North America and popular long-haul spots. If instead you're heading to a niche destination, need genuine unlimited streaming, or absolutely need the broadest country list on the market, you're better off with Airalo — or, for heavy users, Holafly.
Broken down by trip type: city trip or package holiday in Europe — Saily delivers solid value here, especially with the discount code. Digital nomads and privacy-conscious frequent travelers — the built-in tracking blocker and Nord Security pedigree are a genuine differentiator no other major travel eSIM provider offers in this form. Families needing hotspot — works fine in principle, but it isn't a special selling point for Saily; terms are comparable to the competition. Backpackers on a round-the-world route through niche countries — here it's worth the detour to Airalo, since its country list is broader. If you're on the fence, it costs nothing to run both options side by side before booking.
Before booking, it's always worth a quick check of our data calculator, so you know exactly which GB tier you actually need for your trip — and don't end up picking an eSIM that's too small or unnecessarily large.
Frequently asked questions about Saily
Is Saily legit?
As far as we could verify: yes. Saily belongs to Nord Security, the company behind NordVPN — according to its own corporate information, headquartered in Lithuania. That's not an anonymous weekend startup, it's a brand of an established cybersecurity group. The numbers back that up: 4.70 ★ from 27,767 Trustpilot reviews and 4.69 ★ on the App Store from 7,313 reviews are above average for a travel eSIM app and are backed by many thousands of real users — not a sign of purchased reviews or a fake product.
How do I install the Saily eSIM?
Same process as most modern travel eSIMs: buy a plan in the Saily app or web shop, get a QR code or direct in-app installation (no scanning needed), add the eSIM to your phone (iOS: Settings → Cellular → Add eSIM; Android: Settings → Network & internet → SIMs), done. Best installed at home on Wi-Fi beforehand, so at your destination you only need to switch on data roaming. A full step-by-step walkthrough is in our eSIM activation guide.
What is the built-in ad and tracking blocker?
According to the provider, Saily filters out ads and tracking scripts directly at the network level, without requiring a separate app — a feature that clearly traces back to the NordVPN heritage of parent company Nord Security. For users that potentially means less data burned on ad banners and a bit more privacy on the road. We couldn't independently measure this feature as part of this review, but we list it as one of the differentiating strengths, since hardly any other travel eSIM provider offers anything comparable.
Does Saily offer unlimited plans?
Only occasionally — according to our data, Saily's selection of true unlimited plans is still small compared to specialists like Holafly. If you do pick an unlimited plan, check the fair-use terms for your destination first — many "unlimited" travel eSIM plans throttle speed after a daily threshold. Details and country-specific thresholds are in our fair-use guide.
How does country coverage compare to Airalo?
Narrower. Saily covers a solid range of standard destinations but, according to our data, doesn't yet match the breadth of market leader Airalo, which offers 200+ countries including many niche destinations. For Europe, North America and the usual long-haul destinations, Saily is generally sufficient; for more exotic destinations, check the Saily country list first.
Does Saily work in Turkey?
With a caveat: since mid-2024 the Turkish telecom regulator BTK has blocked the purchase and activation process of several international eSIM providers from within the Turkish mobile network — according to our Turkey research, Saily is among the affected brands. The workaround is the same as for the others: install the eSIM at home 24–48 hours before departure and activate it once as a test. After that, the data connection works normally on the ground.
What do I do if the Saily eSIM won't activate?
Real user reviews make clear that occasionally there are issues with the app automatically detecting arrival in the destination country. First steps: restart the device, toggle airplane mode briefly, manually check data roaming for the Saily eSIM in your device settings. If that doesn't help, Saily reportedly runs a two-tier support process: first an AI chat, then escalation to a human agent for unresolved cases. Several reviews specifically praise this escalation path as patient and effective.
Is there a discount code for Saily?
Yes — with the code SIMDEALZ10 you get 10% off all Saily eSIMs at checkout (redeemable once per account). Details and a direct link to the offer are on our Saily provider page.